Overview
Using social media through ZiftONE lets you build, mix, and promote business engagement, conversation, and supplier- and partner-generated social content. Social content comes in many forms (audio, text, video, images, etc.). This content informs and entertains the people who consume it.
The best part? Your suppliers provide you with social content for your social accounts, allowing you to push social content to your connections and followers with just a few clicks!
Suppliers create social content for you that is co-branded with your social accounts; this allows you to push social content to your connections and followers. We refer to any content that is coming from your supplier to you as syndicated content. This syndicated content is continuously updated by the supplier and pushed out to you. You will be notified via email when new posts requiring your approval are available. Suppliers may limit your ability to make changes or updates to the syndicated content in an effort to maintain their brand identity.
For example, if you are in the tech industry, your supplier might upload library posts around a certain solution or product offerings, such as cloud management or security. If you are trying to showcase one of those product offerings on your social media sites, then you could supplement your social posts with additional content from the library.
You can also create your own social posts in your partner portal.
In ZiftONE, a simple online dashboard coupled with a fully automated delivery infrastructure lets you set your content preferences and manage both your company’s and your personal social presence across today’s most popular platforms. ZiftONE currently supports the following platforms:
- X
Linking your social media accounts to ZiftONE gives you access to three types of content: Upcoming Posts, Library Posts, and Social Feed.
For more information about Social Media Settings, see Social Media Settings.
Contents
Click + to expand each section.
What's the Value of Using Social Media in ZiftONE?
- Reduce the time and costs of your social media efforts.
- Provide relevant content to enhance your social media presence.
- Automatically adjust content to your brand guidelines.
- Improve lead generation efforts.
- Build and foster new customer communities.
- Easily spread branded messaging across multiple social accounts.
Social Media Accounts
In ZiftONE, partners can easily spread branded messaging by connecting and social media accounts for personal or shared access and managing social streams.
The type of account a user can connect depends on their role in the partner account. For more information, see Connecting Social Media Accounts.
Social Feed
A Social Feed is the way suppliers deliver scheduled social content to their partners. Posts in the feed are categorized by tags and you can choose to subscribe to any of the tags, depending on the product or topic you’re interested in. Set your own approval level of scheduled posts for both your Company (shared access) and Personal (private access) social media accounts:
- Auto-publish — These posts will automatically publish to your social media accounts on the dates and times established by your supplier.
- Requires approval — You will receive an email whenever new content is available, which will prompt you to sign in and approve the content before it's sent out to your social pages.
For guidance on managing your Social Feed, see Social Media Settings.
Upcoming Posts
Upcoming Posts is where you can view all the posts that have dates associated with them.
- Library posts that you have selected and scheduled
- Supplier-provided posts from the Social Feed that need approval before sending
- Posts that you have already approved
- Posts you have created yourself
To open your list of scheduled posts, navigate to Social Media > Upcoming Posts.
On the Upcoming Posts page, you can do the following:
- Create posts for your social media accounts. For more information, see Create your Own Social Posts.
- View the social media calendar.
- Search by keyword for social media posts.
-
Filter the view by social network: X, Facebook, or LinkedIn.
Filters are based on the platforms you have connected to your account.
-
Filter the view by tag (topic): tags are defined by your supplier.
Filters are based on the tags assigned to posts in the list.
- Select a post to add or change content, post images, use a social form for contact information, schedule, or approve.
- Select multiple posts to approve or delete in bulk. You will not be able to bulk delete posts that you have already approved.
- Edit an individual post.
- Remove an individual post.
Library Posts
Library Posts contains supplier-provided posts that are available for you to use. They typically don’t reference any specific event or timeframe, so they can be published at any time.
To open your social media library, navigate to Social Media > Library Posts.
On the Library Posts page, you can do the following:
- Activate a social media post.
- Create posts for your social media accounts. For more information, see Create your Own Social Posts.
- Search by keyword for social media posts.
-
Filter the view by social network: X, Facebook, or LinkedIn.
Filters are based on the platforms you have connected to your account.
-
Filter the view by tag (topic): tags are defined by your supplier.
Filters are based on the tags assigned to posts in the list.
Post History
To view your social post history, navigate to Social Media > Post History.
On the Post History page, you can do the following:
- View previously sent posts.
- Re-post a previously posted post.
- Create posts for your social media accounts. For more information, see Create your Own Social Posts.
- Search by keyword for social media posts.
-
Filter the view by social network: X (Twitter), Facebook, or LinkedIn.
Filters are based on the platforms you have connected to your account.
-
Filter the view by tag: tags are defined by your supplier.
Filters are based on the tags assigned to posts in the list.
Comments
Article is closed for comments.