The Recent Activity report captures overall data for all campaigns. You can select to see the following data types from the drop-down box: email opens, email clicks, web views, web clicks, form submissions, conversions, unsubscribes, bounces, and spam reports.
Example of how to use this report:
You personalize a piece of collateral, copy the distribution link, and send emails to prospects. How do you understand what happened with the collateral and the email? This report will show the info below for a campaign. You can also see details on individual leads.
Information in this Report
- All Events Drop Down - Select specific events or All Events before running the report to segment your data.
- Date - The date the campaign started.
- Company - The name of the company associated with the campaign. Select the company name to see more data about the company.
- Contact - Name of the contact person associated with the company. Select the contact name for more details about the person that opened the email.
- All Events - The total number of events in a day.
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