About Content and Web Syndication

Overview

Syndication is the process of distributing useful, interest-driving information to end users. Often the terms content and web syndication are considered interchangeable but there are subtle differences.

  • Content syndication comes from the supplier, who originates the content, through the partner, who can co-brand the content, leveraging their brand with the suppliers. The content usually contains calls to action (CTAs) or content linking to related content.
  • Web content syndication is slightly different because web syndication is the process of distributing useful, interest-driving information from the web to the partner web location. Web-syndicated content is typically not co-branded but also may contain calls to action or content linking to related content.

Marketers use syndication to engage prospects and boost conversion rates. Syndication lets you:

  • Deliver targeted relevant content to website visitors.
  • Lift the burden of constant content development.
  • Boost conversion rates and generate new qualified leads.
  • Easily personalize and customize content to support your value proposition.
  • Solidify your online reputation as an expert in your vertical.
  • Monitor website visits, capture deep prospecting data, and see exactly how content is consumed.

Zift products syndicate multiple channels of content for partner use in their comprehensive marketing plans. Consider using email syndication, web plugins, and social media in your comprehensive plan. Zift supports syndication in these ways:

  • Email
  • Social Media
  • Web Plugins

Contents

Click + to expand each section.

Email Content Syndication

With email syndication from Zift Solutions, templates and campaigns are created that are reusable. Emails may have landing pages, confirmation pages, and forms associated with them. You can choose from the emails made available to you and then co-brand them for consumption by your customers and end users.

Email syndication has the following attributes:

  • Supplier-provided co-branded emails with the ability to personalize
  • Responsive mobile design
  • Campaign start and end dates
  • Review and approval stages
  • Dynamic landing pages
  • Campaign workflows
  • Campaign tagging

Zift products syndicate multiple channels of content for partner use in their comprehensive marketing plans. Consider using email syndication, web plugins, and social media in your comprehensive plan.

Social Media Content Syndication

You can push social content to your connections and followers using supplier-based content that is continuously updated by the supplier.

Social Media syndication has the following attributes:

  • You can always create, edit, schedule, approve, ignore, or delete social media posts
  • You can add mentions with @, hashtags with #, and images.
  • You can select from a library of supplier-provided co-branded posts.
  • Set campaign language preference.
  • Add images and graphics.

Depending on desired settings, you may need to act on the available social media posts from suppliers to push the content to your followers. You can always create, edit, schedule, approve, ignore, or delete social media posts. Additionally, you can add mentions with @, hashtags with #, and images.

Web Plugins for Web Syndications

With a web plugin from Zift Solutions, syndicated content adjusts automatically based on data about current website visitors. Web plugins can be just a line or two of code that can easily be embedded into your website. You retain control with the ability to easily personalize and customize content displays to fit your specific brand and value proposition. Built-in analytics allow you to capture deeper prospecting data and measure site visitor activity to improve responses and adjust marketing efforts to the best results.

  • Panels or showcases are usually a web landing page with multiple types of content. Showcases allow you to automatically and easily display supplier-provided syndicated web content such as rotating offers, videos, lead capture forms, and downloads such as whitepapers and case studies. This web content can be single- or multi-page and can be embedded within a site, fitting seamlessly in like other non-syndicated pages.
    Micro sites.
    Banner widget.

Web Plugin syndication has the following attributes:

  • Responsive web design
  • Start and End dates
  • Review & publishing stages
  • Campaign topic tagging

Related Topics

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