Partners generate, nurture, and qualify leads through marketing and sales activities. Your portal enables visibility and tracking across the lead lifecycle. Qualified leads are a valuable resource that often end in the sale of a product. Portal users will work with either marketing-generated or distributed leads from suppliers. What's the difference?
- A marketing-generated lead is a lead generated by the marketing efforts of the partner. Partners create marketing activities such as emails, web plugins, or multimedia assets that are sent to a list of contacts. When a contact interacts with these activities, for example by clicking a link or viewing an article, your portal creates a lead and assigns a lead score. The lead score shows how leads respond to marketing efforts - lead scores increase with engagement. For more information, see About Lead Scores.
- After launching the campaign, you can use the features of the portal to manage marketing-generated leads through the qualification, sales, and closing phases of the sales pipeline.
- See these articles to learn more about campaigns and marketing activities:
- A distributed lead is created or provided by the supplier and distributed to the partner through their portal. A distributed lead comes into the portal with a lead score of 50, which is the typical lead score threshold for a lead.
- A registered lead (partner user-created) is created by manually entering lead information via the portal. Partners can manually register a lead through the Add Contact form under the Contacts page or through the Lead Registration form under the Leads page.
Training - Lead Registration
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