Best Practice: Email Service Tiers

Overview

Email marketing best practices and standards require partners to demonstrate they understand consumer privacy guidelines dictated by internet service providers (ISPs) and email service providers (ESPs). Unmanaged email communities place the Unifyr One platform, our ESP, and partners at risk for blacklisting from ISPs. Blacklisting is an ISP-initiated complete suspension of email traffic from a sending IP owned by our ESP. These IPs are volume-limited and a loss of IP is detrimental to all parties involved and represents a loss percentage of overall possible email volume bandwidth provided by our ESP. It is rare for an ESP to negotiate a reversal of an ISP IP blacklist. Therefore, managing partners in tiers is the safest way to check partner sender reputation health as they build email capacity.

Contents

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Tiers Explained

Partners will need to earn higher tiers by establishing a sender reputation with Tier 1 (2500 emails capacity and 2500 per mailing limit) service. User Admins can initiate a formal review with Support through the mailing credits interface (Settings > Mailing Credits) and upgrade to the next service tier upon successful demonstration of low bounce rate, low unsubscribes, and no spam complaints using 50% of current email tier capacity. Each successive email tier upgrade requires a successful demonstration of sender reputation in the partner’s current tier. At any time, partners can lose access to earned tiers up to and including permanent suspension from email service if sender reputation is damaged by negative email results tracked by sender reputation.

Email Service Tiers

Email Tier	Per Mailing	Monthly Capacity
Tier 1	2,500	2,500
Tier 2	2,500	5,000
Tier 3	5,000	10,000
Tier 4	5,000	20,000
Tier 5	10,000	30,000
Tier 6	10,000	40,000
Tier 7	20,000	50,000
Tier 8	negotiable	negotiable

Examples of Partners Leveling Up

Mailing 1: at least 1250 emails (50% of Tier 1—2500) sent in the current month used for baseline reputation. If threshold requirements are met, the partner will receive an additional 2500 emails (Tier 2).

Mailing 2: at least 2500 total emails (50% of Tier 2—5000) used for reputation measurement. If threshold requirements are met, the partner will receive an additional 5000 emails (Tier 3).

Mailing 3: at least 5000 total emails (50% of Tier 3—10,000) used for reputation measurement. If threshold requirements are met, the partner will receive an additional 10,000 emails (Tier 4).

Additional levels are available to those partners meeting the criteria for Tier 4—20,000 and beyond.

Related Topics

• Get Started with Emails