Suppression List

Administrative Permission Required

Administrative permission is required to access the ZiftONE Settings. For more information, contact your supplier's point of contact.

Overview

The suppression list is a list that contains email addresses that are permanently excluded from your email lists and will not receive marketing emails.  These addresses can not be accidentally emailed by any user in the ZiftONE account.

The list can be made up from multiple sources:

• Contacts that have opted out/unsubscribed from your email marketing.
• Contacts that have been manually deactivated by the portal user.
• Contacts that are automatically quarantined by ZiftONE due to an undeliverable email (hard bounces).
• Contacts that are manually uploaded to the list.  ZiftONE is unaware of any email addresses that you have bounced in other email marketing platforms. Import your suppression lists from these marketing platforms into ZiftONE to protect your sender reputation and optimize your email efforts. If you have experienced a high bounce rate in other email marketing tools and do not take this critical step in protecting against unknown suppression, you may be penalized, up to and including permanent suspension.
• Contacts that are listed on a supplier's global suppression list - this list isn't visible to partners but ZiftONE will automatically unsubscribe any contacts that match those on it.

If a contact is on the suppression list, their record shows a Do Not Contact label.

Contents

Click + to expand each section.

About the Suppression List

Your account administrator can access your account's email suppression list by navigating to > Settings, then selecting Suppression List in the left sidebar.

The list contains this information:

• Domains - These are domains that have been added to the list. You might see a competitor's domain name on your list since you do not want to send them any emails.
• Emails - These are email addresses of people that have asked to unsubscribe or that have been taken off the list. For more information, see:
  • Why is my recipient on the suppression list?
  • What happens when a contact unsubscribes, are they unsubscribed to all lists?
• Search - Use search to locate email addresses on the list, as the list may be large.
• Add Domain - You can add domains to the lists.
• Add Emails - You can add emails to the lists.
• Export - You can export the list to a CSV file. The file will be added to the My Downloads area of your portal settings.

How to Add a Domain to the Suppression List

1. Navigate to > Settings.
2. Choose Suppression List in the left sidebar.
3. Click Add Domain.
4. In Add Domain, enter the domain URL.
5. Click Add Domain.

How to Add Email Addresses to the Suppression List

1. Navigate to > Settings.
2. Choose Suppression List in the left sidebar.
3. Click Add Emails.
4. From the drop-down list, select File Import (for adding multiple addresses) or Add Email (for a single address).
5. If importing multiple addresses:
1. Click Upload to browse for and select an XLS, XLSX, TXT or CSV file. The file should include a row for each email address you want to add.
2. Click Import.
3. You receive a confirmation that the import has started, and another one when it's finished.
6. If adding a single address:
1. In Add Email, enter the email address. 
2. Click Add Email.

How to Remove a Domain from the Suppression List

Best Practice

To conform with privacy laws and email best practices, we recommend that you only remove contacts from the Suppression List if there is a clear wish or directive for them to start receiving communications again.

1. Navigate to > Settings.
2. Choose Suppression List in the left sidebar.
3. Find the domain you want to remove from the list.
4. Click the X next to the domain.
5. The domain is removed from the list.

How to Remove Email Addresses from the Suppression List

Best Practice

To conform with privacy laws and email best practices, we recommend that you only remove contacts from the Suppression List if there is a clear wish or directive for them to start receiving communications again.

1. Navigate to > Settings.
2. Choose Suppression List in the left sidebar.
3. Find the email address you want to remove from the list. Note: only addresses that have been manually added to the suppression list can be removed. Email addresses that have been automatically added by hard bounce or contact unsubscribe cannot be manually deleted. 
4. Click the X next to the address.
5. In Confirm Communication Status, confirm how future communications will be managed for the contact:
   • Selected Communications - The contact can opt in to communications on a list-by-list basis
   • All Communications - The contact is re-subscribed to all lists of which they're a member
6. Click Unsuppress Email.
7. The address is removed from the list.

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