Content Guidelines for Social Posts

Follow these guidelines when managing social posts in your partner portal:

Supported PlatformsFacebook, X, LinkedIn
Character LimitsFacebook - 60000
X - 280
LinkedIn - 3000
Accepted Image FiletypesJPG, PNG
Image LimitsFacebook - 30MB
X - 5MB
LinkedIn - 8MB
Make sure images follow the latest social media image size best practices for each platform. When in doubt, keep images at either a 1:1 or 2:1 ratio, e.g. 1200x1200px or 1200x628px
Accepted Video FiletypesMP4, WMV, MOV
Video LimitsX - 140sec
Portal file size limit - 250MB
Content Restrictions
  • Maximum of 4 images per multi-image post
  • Image and video not permitted in a single post
  • Social handles (e.g. @lent) are only supported in X posts
  • Hashtags and merge fields should be typed manually - don't copy and paste
  • Add URLs to 3rd party video content (such as YouTube or Vimeo) in the post body/content
  • & and \ aren't permitted in LinkedIn URLs
Other GuidelinesThe platform automatically shortens all URLs to 20 characters
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