Create Your Own Social Posts

Overview

ZiftONE makes it easy for you to create and maintain a powerful and consistent social media presence with very little cost or effort.

With the ZiftONE platform, you can schedule and publish your own posts across all of your linked Company (if you are an Admin partner user) and Personal social media accounts.

Social media posts that you create do not require approval.

Before You Begin

Before you create your own social media posts in ZiftONE, you should be familiar with activating and scheduling supplier-provided social posts. See these articles to learn more:

Content Guidelines for Social Posts

Follow these guidelines when managing social posts in ZiftONE:

Supported Platforms

Facebook, X, LinkedIn, WeChat

Note

From November 2023 onwards, WeChat support is being deprecated. You can still use existing accounts and posts but there is no option to link new accounts or create new posts.

Character Limits Facebook - 60000
X - 280
LinkedIn - 3000
WeChat - 600
Accepted Image Filetypes JPG, PNG
Image Limits Facebook - 30MB
X - 5MB
LinkedIn - 8MB
Make sure images follow the latest social media image size best practices for each platform. When in doubt, keep images at either a 1:1 or 2:1 ratio, e.g. 1200x1200px or 1200x628px
Accepted Video Filetypes Facebook, X, LinkedIn - MP4, WMV, MOV
WeChat - RM, RMVB, WMV, AVI, MPG, MP4
Video Limits X - 140sec
WeChat - 20min
ZiftONE file size limit - 250MB
Content Restrictions Maximum of 4 images per multi-image post (Facebook, X, LinkedIn only)
Image and video not permitted in a single post
Emojis aren't supported
Social handles (e.g. @zift) are only supported in X posts
Hashtags and merge fields should be typed manually - don't copy and paste
Add URLs to 3rd party video content (such as YouTube or Vimeo) in the post body/content
& and \ aren't permitted in LinkedIn URLs
Guidelines for WeChat posts Posts must include a Post Title (31-64 characters) 
Content must be uploaded to WeChat servers and linked from the post with the Post Url field
Posts will be of type Article Broadcast Message
WeChat does not support links out from posts, so you will not be able to use social forms.
WeChat Users can publish WeChat's broadcast allotment of one broadcast message per day for a subscription account and four messages per month for a service account. Any additional posts will appear in Post History with an error message.
Other Guidelines The Zift platform automatically shortens all URLs to 20 characters

Create Your Own Social Media Posts in ZiftONE

To create your own social media posts in ZiftONE, follow these steps:

  1. Navigate to Social Media. You can access the Create Post option under Upcoming Posts, Library Posts or Post History.
  2. Use Social Posts in the left sidebar filter to choose the type of account to post from. If you choose Company Posts, you will be able to post from your company social account(s). Selecting Your Posts will give you access to your personal account(s).
  3. Click Create Post
  4. In Create Social Post, select the social media platforms on which you want to publish your post.
  5. Enter the main text of your post in Post Content. Follow the guidelines for post content summarized in the Content Guidelines for Social Posts section of this article.
  6. In Post Media, add an image or video either by pasting a URL or by uploading. Follow the best practices and sizing notes for images and videos summarized in the Content Guidelines for Social Posts section of this article.

    We highly recommend directly uploading your video or .gif file if you’d like to autogenerate a preview in the social feed. This option is in line with current social media best practices.

  7. Specify whether users must fill out a social form before they view your promoted content.
  8. Set the scheduling for the post:
    • Auto-Schedule - ZiftONE will automatically select a time to publish your post for maximum impact. For information, see Auto-Scheduling Posts.
    • Select Date and Time - You choose your own date and time.
    • Post Now - Publishes your content immediately, when you click Create Post.
  9. If editing a WeChat post, you have access to these additional fields:
    • WeChat Group - From the drop-down list, select the group for this account. These groups are created in WeChat and allow users to send targeted messages. If a group is not set, unclassified will show.
    • Post Title - Add a title that does not exceed 64 bytes.
    • WeChat Post URL

      WeChat requires that all linked resources be hosted on their servers. To use this setting:

      • Upload the target content to WeChat
      • Copy the generated link from WeChat
      • Paste the link in this field

    Note

    From November 2023 onwards, WeChat support is being deprecated. You can still use existing accounts and posts but there is no option to link new accounts or create new posts.

  10. Click Create Post.

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